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Morgan Smith

Morgan Smith

Fewer meetings, more shared moments: Inside Pegasus Content's virtual office

Fewer meetings, more shared moments: Inside Pegasus Content's virtual office

How a distributed creative agency uses Gather to stay connected, cut the calendar clutter, and build a remote team culture worth talking about.

How a distributed creative agency uses Gather to stay connected, cut the calendar clutter, and build a remote team culture worth talking about.

Picture two remote designers collaborating on a project. The lead spots something off in an edit…a color that’s slightly wrong and a layer that doesn’t quite align. 

In another world, she fires off a Slack message. “Hey, are you free for five minutes?” Waits for confirmation. Then opens Google Calendar and schedules a 30-minute call that afternoon. Waits again…

In Gather, she just walks over to her colleague’s virtual desk. Thirty seconds later, they're sharing a screen and solving the problem. In five minutes, it’s fixed, and they’ve both moved on. 

Having a virtual office on Gather gave Pegasus Content the option to have these quick conversations. The kind of interactions that are hard to come by for remote teams. 

A screenshot of the Pegasus Content virtual office on Gather. 

Pegasus Content is a creative content agency. Three years ago, they spun out of Tastemade to become their own agency, but the team had already been working together for a decade. Co-Founder Clara Daray runs things from the UK, while her two partners and the rest of the team are based in Buenos Aires. Their clients? Almost entirely US-based entertainment companies.

It's an international operation by design. And while the Buenos Aires-based team members gather in person on Mondays, the rest of the week is virtual.

"Being in a creative industry, when you're doing work like editing, you don't need to necessarily be in an office with a lot of noise. Sometimes you need silence."
Clara Daray, Co-Founder, Pegasus Content

But silence doesn't have to mean isolation. For Pegasus, Gather became the thing that made remote feel like a place, not just a circumstance.

The First Days of Gather: Tears of Laughter

One of Pegasus's production managers heard about Gather from her brother, who used it at his own company. She brought it to the team, they thought it looked fun, and they started a free 30-day trial. 

A screenshot of Pegasus Content’s very first office on Gather 1.0 (Classic). 

"It was such a long free trial that by the end of it, we were like…now we have to pay for it. We can't not have this,” said Clara. 

When the trial ended and Clara floated the idea of canceling to keep costs in check, the team felt strongly about it. "They almost chewed my head off,” Clara recalled. There was absolutely no way they could get rid of Gather. 

So they kept it. And the love only grew from there. 

Every new feature was a moment. Someone would shout "Oh my gosh, look at this!" and suddenly the whole team was crowded around a virtual whiteboard or racing through a pixelated park. “The discovery of it all was so exciting!” Clara shared. 

And that initial joy had a longer shelf life than you might expect. Every time Pegasus added someone new to the team, the excitement reset. The whole team would gather and show the new hire around their virtual office. 

Quick Chats > Long Meetings

Here's the other thing about Pegasus: they grew fast. In the first year after spinning out of Tastemade, they were only a team of seven. By the end of year two, they had 16 team members. And with that growth came a new kind of friction: the "let's hop on a call" problem.

You know the one. Someone has a quick question, but "quick question" doesn't typically exist in remote work. It becomes a 30-minute meeting with five minutes of preamble and another ten of "okay, any other questions?" By the time you've blocked off the calendar, sent the link, and waited for everyone to join, the original question has spawned three more.

Gather gave them back the two-minute conversation.

Clara's approach: keep her status green, and let the team know what that means. She told them, “If you see me at my desk in Gather and my status circle is green, I am there. I'm free. Come find me." No calendar invite. No "do you have 15 minutes?" Just walk over.

The payoff was especially clear during onboarding. Scaling from 7 to 16 people meant a lot of new hires, a lot of "how do I..." questions, and a lot of time that could easily get eaten up by back-to-back onboarding sessions. With Gather, that changed.

"If you just have random time where you're at your virtual desk and people can come and say hi, that's an actual five-minute call versus setting up onboarding meetings every day for an hour."
Clara Daray, Co-Founder, Pegasus Content

Clara explained there’s also something psychological at play here. If a meeting is on the calendar for an hour, most people will find a way to fill the full hour, even if they really don’t need to. In Gather, when you pop by someone’s desk, you say what you need to say and then leave. The conversation naturally ends without filling extra time.

A team area in Pegasus Content’s virtual office on Gather. You can see people paired up at each other’s desks for quick conversations. 

Gather's also been great for peer-to-peer collaboration among new hires. “It’s nice to have a colleague you can ask questions to who’s not your manager.” Clara shared. “Someone you can ask, ‘Can you help me quickly?’ without it feeling like a big deal.” 

Building an Actual Remote Culture

Here's what Clara didn't see coming: Gather actually became an important part of their remote team culture. 

Not in a forced, "virtual happy hour" kind of way. More in a "someone left a pizza in the koi pond again,” inside-joke kind of way.

It started with desks. Every new hire at Pegasus gets a blank gray desk, and part of the onboarding experience is making it their own. Teammates get creative and build out a little corner of the virtual office that feels like them. 

The newest addition: when someone joins, the whole team descends on their desk and leaves random objects, like pizza. “The first time it happened, it was just so ridiculous,” she shared while laughing. But now, it’s basically a formal tradition for all new hires. 

An example of a new hire's desk, creatively decorated to welcome them to the team.

The creativity goes beyond decorating. When Wicked came out, several team members dressed their avatars accordingly with pink and green. Fran, one of the graphic designers, had a Friday tradition of blasting music and running around the office for a while. And now that dancing is available, Fran’s been organising micro-dance parties in the office. 

Members of the Pegasus team dancing in a conga line in their virtual office on Gather!

And then there's the Pegasus Awards.

At their year-end celebration last year, the team held an unofficial awards show. One of the categories? Best Gather Desk. There were six finalists, selected by a team-wide vote. Nicky won, with an all-pink desk that Clara describes as “ridiculously good.” 

Advice for Other Founders

Clara is part of a female founders accelerator in the UK. Gather comes up often.

Her pitch is basically two things: time and culture. On time, it’s the ability to actually have a two-minute conversation with someone. The quick peer-to-peer interactions are more efficient (and more delightful) than 30-minute or 60-minute meetings. 

On culture: it's all these little moments that don’t mean much individually. (Pizzas randomly scattered around the virtual office, a designer with pine trees on his desk, a digital dog following you around.) 

A koi pond in Pegasus Content’s virtual office. Can you find the random pizza? :) 

Together, these silly little things add up to something that helps the team feel connected. It helps them build their culture. 

"Gather makes you find moments of fun. It’s elevated our game in terms of keeping the team connected, even if you’re not in the same place."
Clara Daray, Co-Founder, Pegasus Content

Remote Doesn't Have to Feel Remote

Pegasus Content didn’t discover Gather because of any particular problem; they just wanted to have fun together as a team. But somewhere between the go-kart races, mystery pizzas, and formal awards show with a "Best Gather Desk" category, they built something real.

That's the thing about Gather. The efficiency gains are immediate and measurable: fewer hour-long meetings, faster onboarding, a green status circle that means "just come find me." But the part that Clara couldn't have predicted? It gave her team a place to actually be together and build a culture together.

If you're leading a distributed team and the calendar is starting to feel like the enemy, it might be time to try something different. Because quick conversations, spontaneous collaboration, and even practical jokes shouldn't be reserved for in-person teams.

Ready to make remote feel more human? Start your free 30-day trial and see what your team builds.

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Os primeiros 30 dias são por nossa conta!

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Comece Agora

Os primeiros 30 dias são por nossa conta!

Experimente o Gather 2.0 gratuitamente com sua equipe. Sem cartão de crédito. Sem taxas de configuração.

2 Minutos

Escolha e configure seu espaço

1 Clique

Convide sua equipe

Imediatamente

Comece a colaborar